Project Description

Challenge: U.S. soybean farmers produce crops that have tremendous impact in the U.S. and internationally. But that story is difficult to tell, and U.S. producers face increasing competition on the international front.

Solution: Blue Spring created an innovative brand book that explains the unique offering of U.S. soybean producers, in a digital format that can easily be customized at the farmer level, for us in on-farm tours or during international travel when U.S. farmers meet with overseas soybean buyers. Download PDF