Kingfisher is an Amish-owned company that provides extremely high quality forages and cover crop seed. The challenge was bridging tradition with cutting edge agriculture and Blue Spring found a solution.
Blue Spring developed a brand platform and advertising campaign to speak to a farmer audience that goes beyond the Amish community. We focused on combining trust, timeless values, and traditions with modern technical expertise. That included relating how cover crops were an old-world tradition that were being rediscovered by modern agriculture, positioning that a culture that has practiced cover cropping for hundreds of years had unique expertise to offer. We also showcased the award-winning milk-production results of forage testing.