FieldRise gives farm and food chain leaders a better way to measure farm practices and overcome obstacles to reaching sustainability goals.
Consumers are asking more questions. However, defining sustainability remains elusive. Food chain leaders work in a complex landscape that requires measuring farm sustainability, speeding practice and outcome progress, and proving supply chain programs work. However, farmer participation and stakeholder acceptance can be poles apart. Most farmers haven’t seen benefits in being measured. Many farmers – and food chain managers – see measurement options that are redundant, costly, time-intensive, and identify problems but lack solutions. Valuable sustainability opportunities lie fallow.
The FieldRise program brings people together in a powerful program that overcomes those challenges.