Marketing

October 23rd, 2013

Whether you’re in a commercial development phase, launching a product or trying to reenergize a mature brand, Blue Spring Communications will help you maximize sales and customer satisfaction.

Smaller Budgets; Higher Goals

A typical challenge marketing managers face is shrinking budgets and higher sales goals. We’ve been on your side of the desk, so we know how important it is to tie your Blue Spring investment into measurable sales results or measurable attitude shifts.

In addition to building brands and sales, we also see the marketing role as the “eyes and ears” of the organization. Marketing is your link to the rest of the world. The best programs are two-way conversations that involve audiences as people, not demographics.

Energizing Marketspace

Classical Solutions

In one of the Dialogues of Plato, someone asks how Homer is such a great orator. Plato explains that Homer connected with his audience the same way a magnet attracts iron rings: The magnet energizes one ring, which energizes others and so on, with the pull extending throughout the audience. (Remember MCI's Friends and Family ad campaign?)

Our goal is to energize audiences. We can't promise Platonic results, but we can do different work by thinking differently. Here are the core services we offer: