Brand Development

Brand development is one of the most important ways companies can set themselves apart from their competition. Our brand development program examines how your brands are perceived today and uses a proven process for evaluating the strength of your brand and its effectiveness at out-performing your competition.

The Dark Art

Traditional agency teams vary in how they approach branding.  It’s sometimes offered as a mysterious art, perceived and comprehended only by the most insightful of account service and creative leads. This costs a lot.  On the other end of the spectrum lies the unfortunate client whose agency sees branding merely as a style guide and warnings not to inverse the logo or make it purple.  That’s inexpensive, but you get what you pay for.  Both approaches can be improved through a pragmatic approach.


Building and Living the Brand

A Mont Blanc pen is widely considered to be a fine writing instrument. A $200 Mont Blanc has a refill that costs about $6 at Office Depot. You can buy the $6 refill and a $3 Pilot G3 pen, trim 1/8 inch off the Mont Blanc refill and it will fit right into the G3 shell. $200 functionality; $9 cost. The sole differences between and the Mont Blanc and the Pilot are the brand, a few dollars in manufacturing cost, events and marketing. and the price. The Mont Blanc is worth about 70 times more than the Pilot. The supreme irony? The $3 pilot feels better to write with.  Branding and a few dollars worth of materials is what makes the expensive pen worth 60 times more.

We can’t promise a 60x value increase but we can improve how your brand connects with your  colleagues and the marketplace.

Business in Balance

Creative Strategy, Better Results

Blue Spring Communications provides: