Marketers want their work to be seen as far and wide as possible. IT and Legal departments want to protect or even restrict information. The two groups are often poles apart in their goals, and that can interfere with achieving marketing goals. Corporate risk management can be especially destructive to reputation management. Consider this disclaimer at the end of an email I received from a corporate friend, in which he confirmed our lunch appointment. Not a bridge-builder to the outside world, is it?
“This e-mail message may contain privileged and/or confidential information, and is intended to be received only by persons entitled to receive such information. If you have received this e-mail in error, please notify the sender immediately. Please delete it and all attachments from any servers, hard drives or any other media. Other use of this e-mail by you is strictly prohibited.
“All e-mails and attachments sent and received are subject to monitoring, reading and archival by (COMPANY), including its subsidiaries. The recipient of this e-mail is solely responsible for checking for the presence of “Viruses” or other “Malware”. (COMPANY), along with its subsidiaries, accepts no liability for any damage caused by any such code transmitted by or accompanying
this e-mail or any attachment.
“The information contained in this email may be subject to the export control laws and regulations of the United States, potentially including but not limited to the Export Administration Regulations (EAR) and sanctions regulations issued by the U.S. Department of Treasury, Office of Foreign Asset Controls (OFAC). As a recipient of this information you are obligated to comply with all
applicable U.S. export laws and regulations.”